This proposal for a promotional BIC stand intends to affirm the brand in the market once again, by recalling, in this case, the timeless BIC Cristal.
The form used for the structure of the stand was the logo of the brand itself, thus being easily recognized, intending that people feel as an integral part of BIC.
BIC marked a whole generation by its innovation in writing, famously publicized through television media in a campaign remembered to this day. Those TV ads can be seen once again on the top floor of this stand.
As mentioned earlier, the main focus of this stand is the BIC Cristal, for being a piece that unites generations and accompanies them throughout their lives, since this pen writes between 2–3 kilometres. Figuring this concept, under the exposed 3 metres long pen, lies a chronology of the various stages of a person's life (from writing on the walls, until the deed to the house) in pair with the use of BIC Cristal.
In this stand it is also possible to find out more about other BIC products, featured in various panels around the area, as well as a place where each person can leave their own mark using a BIC pen.